I built a communications strategy for this sustainable family jewellery business based in Bali. Its owners, Natalia and Pradip Bhandari moved to Bali to start a business supporting local artisans. Lubima Jewellery team works with female jewellers who use recycled silver, and performs a special blessing ceremony for every piece. I helped the founders find the brand’s tone of voice, wrote all the content for their website and social media at the start and facilitated its further creation.